![]() ![]() Although previous authors have studied and published research on why things catch on, these pieces of work have been mainly descriptive. Berger created this piece of work in order to bridge the gap between people pushing initiatives, and becoming a hit. Berger uses real-life examples of successful, and unsuccessful attempts at virality in order to illustrate how each principle of STEPPS can be implemented and executed. These six principles are social currency, triggers, emotion, public, practical value, and stories (STEPPS). Essentially, there are six basic principles that drive all sorts of different content to become viral, or “contagious.” Virality is not limited to YouTube videos or retail products, in fact any project or initiative has the potential to “catch on.” Berger reveals the secret science behind word-of-mouth and social transmission. I recently finished Contagious, a book by Jonah Berger. Meanwhile, a video of a blender eviscerating an Iphone 6 plus is racking up a million views. ![]() Why do certain things become viral while others never seem to hit the ground running? You’ve created this seemingly awesome piece of work but no one is reacting to it. A humble, yet honest review created by someone who doesn’t know a lot. ![]()
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